Posted by Ana Van Pelt on February 17, 2012 0 Comments
This past Wednesday and Thursday we had an on-snow demo at Snowbasin, UT. Not only was this a first demo for our new VP of Sales, Alex Turley, but we also got to break in our new Rocky Mountain Rep, Marty Siller! The two new members of the Niche family were accompanied by our Creative Director, Ana, to help show them the ropes and run the demo.
Day one of the demo started out pretty gloomy and...
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Posted by Ana Van Pelt on February 14, 2012 0 Comments
So 3 days before leaving for SIA, we had the pleasant and
VERY random/unexpected/insanely cool pleasure of being able to sponsor a week’s
worth of parties at Sundance along with the guys and gals at Peligroso, Bandpage, and Skullcandy. Given about 24 hours to prep and get together a slew of
advertising materials, banners, and other things, on top of getting everything
put together for ...
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Posted by Ana Van Pelt on December 29, 2011 0 Comments
We can
barely believe 2011 is coming to an end! It’s been an exciting year for us;
from veggie bus breakdowns, to Yetis in the Oregon backcountry, to finally
releasing our product, to Facebook giveaways - we have definitely been keeping
busy. And we’ve been feeling the love across the US and internationally! We are so lucky to have such an
awesome crew of people, from our riders to our rep...
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Posted by Ana Van Pelt on August 20, 2011 3 Comments
On July 16th we were set to embark once again on an epic journey to Mt. Hood. The crew on deck: Bryce, our photographer; Mike, our videographer; Ana, our Creative Director; Greg, our Sales & Marketing guru; Dustin, our owner; and Todd, Tony, Casey, Ryan and Jay - the talent.
To properly prepare for the quest, we sent our ship to the mechanic for some tune love. We were to set sail at 7 AM&...
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Posted by Ana Van Pelt on June 01, 2011 0 Comments
Want to learn some new tricks, or maybe just turn your steez up a little? Well head on out to Woodward at Copper in Colorao for a signature session sponsored by Angry Snowboarder, featuring special guest coach and Niche team rider Erika Vikander! Plus, Erika will be giving away a next season Niche deck to the most improved lady shredder!!
The session will be from June ...
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Posted by Ana Van Pelt on April 20, 2011 3 Comments
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Posted by Ana Van Pelt on February 05, 2011 1 Comment
CHAPTER 1: SIA Prep
Preparing for SIA was the biggest nightmare. Everything that could have gone wrong, went wrong. But that's neither here nor there.. We were planning to drive our veggie bus out to Denver for the show, to be used as our booth in the tradeshow (yes, we brought the bus into the convention center). To save costs we decided to wrap the bus ourselves - poor decision. As a warning...
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Posted by Ana Van Pelt on January 12, 2011 0 Comments
We are proud to announce to the world, that we have officially hired a roster of national sales reps.
“We are excited to have been able to find like minded people who believe in what we’re doing at Niche,” says Greg Hughes, VP of Sales and Marketing. Niche’s reps will be working with core shops across the continent to debut their boards in the fall of 2012. This team is already dropping into s...
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Posted by Ana Van Pelt on January 03, 2011 0 Comments
Last June, we received our first sample shipment of boards from our factory in Austria. Unfortunately, since all resorts in Utah were closed at that point and there wasn't enough easily accessible snow, we selflessly made a trip out to Mt. Hood for some serious product testing. So, we recruited a photographer friend of ours, a couple of homies, and embarked on our beginning of summer journey.
...
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Posted by Ana Van Pelt on November 10, 2010 1 Comment
For those of you who never thought we would actually get the site up, well, we didn't either... But the day has finally come!! So, in honor of our launch, we thought we'd share this little gem with you:
And so begins our 'Pug Of The Day' series.
We automatically create an Atom Feed for all your blog posts.
This allows your customers to subscribe to new articles using one of many ...
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