Read the full story about this project from the creators themselves on Snooze Global! We would like to welcome ourselves back to the world beyond our manufacturing, and present you with a project that truly captures the heart and soul of who we are, the kind of people the Niche family consists of, and what snowboarding is all about. Filmed entirely on super 8, in the harsh Quebec winter, ONLY USING BICYCLES for transportation, and featuring a completely original soundtrack from the creators themselves.... This human-powered snowboard film is unique, fun, creative, and about as sustainable as it gets. A bicycle tempo means it was fast...
The 2017/18 season seems to be a pretty monumental one for us, heading into winter with not one, but TWO Good Wood Awards from Transworld Snowboarding! The second in the lineup to take home this prestigious badge of approval: the 2017/18 Story. “With notable serration on its edges—MagneTraction is an understatement here—some riders were wary […]
The 2017/18 Niche Theme So, we’ve been saying something for years and feel like we finally have the perfect opportunity to highlight our point: you don’t have to sacrifice quality or performance in order to make something more environmentally friendly. And sometimes, those more sustainable choices actually enhance your product’s performance! Enter, the 2017/18 Theme. […]
It’s been a busy few months over here at Niche, full of excitement, progress, and change. As the seasons change, time passes and our business continues to evolve, we strive to make decisions that ensure our future looks bright. We are overjoyed to officialy announce that we have moved all production of our snowboards to The […]
Recently one of our founding members, Ana Van Pelt, sat down with Nick Hammond who runs the New Age Nomad Podcast, and had a very raw and personal discussion about business, the intersection of luck and hard work, creativity, exciting things on the horizon for Niche, and much more. The New Age Nomad is dedicated to telling the personal backstories […]