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After spending the last week reflecting, listening, learning, reading, and watching, we wanted to reach out to all of you - our wonderful friends, family, and the snowboard industry as a whole - to chat about some things we want and need to address both independently, and together. As you may know, the entire reason we started Niche was because we cared about both the environment, and snowboarding. And at the time, there were no companies striving to make all their products less harmful to the planet. We wanted, and still want, to push the industry forward, to inspire change, and to make lasting impacts...

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Read the full story about this project from the creators themselves on Snooze Global! We would like to welcome ourselves back to the world beyond our manufacturing, and present you with a project that truly captures the heart and soul of who we are, the kind of people the Niche family consists of, and what snowboarding is all about. Filmed entirely on super 8, in the harsh Quebec winter, ONLY USING BICYCLES for transportation, and featuring a completely original soundtrack from the creators themselves.... This human-powered snowboard film is unique, fun, creative, and about as sustainable as it gets. A bicycle tempo means it was fast...

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The 2017/18 season seems to be a pretty monumental one for us, heading into winter with not one, but TWO Good Wood Awards from Transworld Snowboarding! The second in the lineup to take home this prestigious badge of approval: the 2017/18 Story. “With notable serration on its edges—MagneTraction is an understatement here—some riders were wary […]

The post More Good Wood: 17/18 Story appeared first on Niche Snowboards.

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The 2017/18 Niche Theme So, we’ve been saying something for years and feel like we finally have the perfect opportunity to highlight our point: you don’t have to sacrifice quality or performance in order to make something more environmentally friendly. And sometimes, those more sustainable choices actually enhance your product’s performance! Enter, the 2017/18 Theme. […]

The post Breaking Ground: 17/18 Theme appeared first on Niche Snowboards.

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It’s been a busy few months over here at Niche, full of excitement, progress, and change. As the seasons change, time passes and our business continues to evolve, we strive to make decisions that ensure our future looks bright. We are overjoyed to officialy announce that we have moved all production of our snowboards to The […]

The post The Mothership appeared first on Niche Snowboards.

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