Read the full story about this project from the creators themselves on Snooze Global! We would like to welcome ourselves back to the world beyond our manufacturing, and present you with a project that truly captures the heart and soul of who we are, the kind of people the Niche family consists of, and what snowboarding is all about. Filmed entirely on super 8, in the harsh Quebec winter, ONLY USING BICYCLES for transportation, and featuring a completely original soundtrack from the creators themselves.... This human-powered snowboard film is unique, fun, creative, and about as sustainable as it gets. A bicycle tempo means it was fast...
It’s been a busy few months over here at Niche, full of excitement, progress, and change. As the seasons change, time passes and our business continues to evolve, we strive to make decisions that ensure our future looks bright. We are overjoyed to officialy announce that we have moved all production of our snowboards to The […]
This spring, we rounded up the Utah-based Niche crew made of team riders, employees and family members, and hosted the first annual Niche Games. The most underwhelming snowboard competition of the season. We’re not quite sure if it was an actual competition of skill, or an excuse to play drinking games all day… But one […]
Niche riders Sam Wittke and Joaquin “Caco” Fischer are two seriously talented jibbers. They took a few laps recently with our dear friend John Blume, and threw down some seriously impressive tricks up at Brighton Resort. Check out this video for a dose of inspiration and stoke for many upcoming spring shred days!
For the month of December, we’ve teamed up with Proof Eyewear and some of their other favorite brands for a Winter Wonderland Giveaway! This is their biggest giveaway to date totaling over $1.5K worth of goods! Win a new Niche deck, some sweet shades from Proof, a jacket/flannel/pants combo from Saga Outerwear, goggles from Deft Optics, and a rad hat from UNHLY. Check out some of the […]