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This spring, we rounded up the Utah-based Niche crew made of team riders, employees and family members, and hosted the first annual Niche Games. The most underwhelming snowboard competition of the season. We’re not quite sure if it was an actual competition of skill, or an excuse to play drinking games all day… But one […]

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Niche riders Sam Wittke and Joaquin “Caco” Fischer are two seriously talented jibbers. They took a few laps recently with our dear friend John Blume, and threw down some seriously impressive tricks up at Brighton Resort. Check out this video for a dose of inspiration and stoke for many upcoming spring shred days!

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For the last two years, we’ve been working on something pretty amazing. Our goal since day one has been to make the most eco-friendly snowboards possible, and in conjunction with TransWorld SNOWboarding, we are beyond excited to announce that we’ve developed a snowboard that is able to be 100% recycled after its lifespan is over. Which […]

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For our 6th installment of Featured Shop Friday, we caught up with Justin Wingrove, Manager of Alternative Groove up in Nanaimo, BC, on Vancouver Island! How long has your store been around?  Can you give us a brief history of your shop? Established in 1999 then sold in 2009 to the Current owner Dark Marc. Alternative Groove is […]

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For the month of December, we’ve teamed up with Proof Eyewear and some of their other favorite brands for a Winter Wonderland Giveaway! This is their biggest giveaway to date totaling over $1.5K worth of goods! Win a new Niche deck, some sweet shades from Proof, a jacket/flannel/pants combo from Saga Outerwear, goggles from Deft Optics, and a rad hat from UNHLY. Check out some of the […]

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